How prevalent is ad blocking among 18- to 24-year-olds in France?
Ad blocking remains most common in the 18-to-24 age bracket. We estimate that 48.0% of web users in this cohort will block ads on one or more digital devices in 2018. Penetration will be lower, but still very significant, among those ages 25 to 34. Four in 10 of this group will block ads this year, and 42.5% will do so in 2019.
How many people use ad blockers on their mobile devices in France?
Most individuals in France who block ads do so on their PCs. In the past, blocking ads on mobile devices was less crucial, and more difficult. But that’s changing, as mobile users demand more say in what’s delivered to their smaller screens. In addition, several manufacturers and mobile operators now preinstall ad blocking technology. We estimate that 13.4 million people in France will block ads on their PCs this year. Just 3.0 million are expected to use ad blocking on their smartphones, but that number is rising quickly and is expected to reach 3.3 million in 2019.
WHAT’S IN THIS REPORT? This report showcases eMarketer’s latest estimates for ad blocking usage in France between 2015 and 2019. It also examines the key trends underlying the numbers, including the evolution of consumer attitudes and device usage.