The news: Adobe announced new partnerships that should help speed up payment processes.
Adobe teamed up with Mastercard to enable quicker business-to-consumer (B2C) payouts using Mastercard Send, a debit network push payments offering.
Adobe is also working with one-click checkout provider Bolt to facilitate customer payments for partner retailers.
The big takeaway: Faster payment capabilities can make Adobe a more attractive ecommerce technology provider.
With digital payments on the rise, faster transaction capabilities can help businesses stand out and cement customer loyalty. Adobe’s tie-up with Mastercard can streamline businesses’ B2C operations, a segment that has been slow to innovate and digitize.
Quicker and more efficient payment processes can also help online merchants maximize their sales potential: US retail ecommerce sales are projected to increase 16.1% year over year (YoY) and reach $919.06 billion this year, per eMarketer forecasts. Offering a one-click checkout option can strengthen Adobe’s existing online merchant relationships and draw new retailers onto its platform.
Related content: Check out the B2C Payments and Mastercard Send segments of “The Rise of Real-Time Payments” report to learn more about faster payment use cases and benefits.