TV networks’ advanced targeting offerings will be part of the 2019-2020 TV upfront sales discussions. In the five years since the first advanced TV targeting emerged, nearly every major TV network group has an offering.
WHAT’S IN THIS REPORT? This report gives an update on the major TV networks’ advanced targeting offerings ahead of the 2019-2020 TV upfront sales season.
Estimated percent of upfront inventory going toward advanced target buys during 2019-2020.
KEY STAT: Based on interviews with leading players in this year’s upfront, we estimate approximately 7% to 10% of upfront inventory will go toward advanced target buys.