AI In Content Marketing: How leading marketers are taking advantage of AI to accelerate content generation, better understand content performance, and refine content promotion

Executive Summary

Advancements in AI research will lead to new applications for the creation, promotion, and measurement of audiovisual marketing content.

Three Key Questions This Report Will Answer:

• How does AI fit into the priorities of content marketers?
• What are the different use cases for AI in content marketing?
• What does the future of AI-driven content marketing look like?

WHAT'S IN THIS REPORT? In this report, Business Insider Intelligence examines the current and potential role AI can play in enhancing an organization's content marketing efforts. We examine why content marketers struggle with planning and producing high volumes of written content and dive into how AI-based tools can enhance topic research, generate prewritten outlines, and maintain consistency across the content production process. We also examine the issues marketers face in content performance and examine how AI tools can find and promote high-performing content to the right reader and optimize the content they write to be the best it can be. Finally, we speculate about where advancements in AI will eventually take us — with personalized generated content at scale and innovation in nontext formats — and how marketers can position themselves for success in the future.