According to an April 2018 survey from BrightLocal, the top three types of businesses US internet users would consider using voice search to find more information about are grocery stores, food delivery services and restaurants and cafes.
“Voice searches tend to be more location-focused,” said eMarketer principal analysis Victoria Petrock in her report, Marketing Beyond the Screen. “In contrast to text, voice searches are often in the form of longer, more conversational questions that may provide linguistic clues to intent or position in the purchase funnel.”
The "Marketing Beyond the Screen" report examines the implications of voice control and the hurdles to adoption for both consumers and marketers. eMarketer PRO subscribers can access the full report now.
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