For many retailers, a customer purchase is considered mission accomplished. Customers are then routinely tossed back into the day-to-day promotional marketing fold in search of the next customer-conversion opportunity. But customers are not commodities. Treating them as such can cause them to feel under-appreciated, under-valued, and may actually be harming your brand. It’s time to start treating them less as commodities and more like people.
In this eMarketer Tech Talk Webinar, “How Personalized Post-Purchase Emails Nurture Customer Loyalty,” Oracle Bronto’s senior commerce marketing analyst Greg Zakowicz discusses the importance of post-purchase messaging for customer retention.
In this webinar you’ll learn:
- Ways to segment your promotional sends to gain a better customer view
- Types of post-purchase messaging and why it’s so important
- Message metrics that impact your win-back strategy
Click here to download a PDF of the presentation