Alphabet, Amazon, Apple, and Microsoft have been dipping their toes into the healthcare industry for some time, but over the past year and a half, weāve seen all 4 zeroing in on their strategies and moving ahead with their infiltration of the industry. Some of their endeavorsālike Amazonās health insurance joint venture, Appleās deep dive into medical research, and Microsoft/Googleās cloud-computing projectsā have the potential to change healthcare at large. As the Big Four move steadily onward into healthcare, itās necessary for legacy players (hospitals, insurers, pharma companies, health IT firms) know exactly what the tech giantsā strategies look like, and what they stand to lose and gain.
Three Questions This Report Will Answer:
What do each of the Big Fourās healthcare strategies look like and how have they evolved over time?
How are healthcare incumbents (hospitals, pharma companies, health IT firms, insurers) being affected by tech giantsā pushes into healthcare? What do legacy players stand to gain/lose?
What does the future look like for the tech giantsā health plays? How are they transforming the healthcare industry at large?
WHATāS IN THIS REPORT? In this report, Business Insider Intelligence explores the key strengths and offerings the Big Four tech giants bring to healthcare ā and how each is homing their healthcare strategy in on different corners of the market. We outline how their healthcare plays are causing a tidal change throughout the healthcare industry, examining how each player benefits and threatens healthcare incumbents. Finally, we lay out the barriers holding the Big Four back from reaching their full potential in healthcare.
Hereās whatās in the full report
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