Black Friday outpaces Cyber Monday for digital purchases

For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter.

More US adults plan to make digital purchases on Black Friday than on Cyber Monday, at 38.6% and 35.5%, respectively. For many adults, Thanksgiving weekend won’t involve any online shopping, as 43.0% don't plan to make any digital purchases Thanksgiving weekend.

More like this:

• Report: US Holiday Shopping 2021
• Article: Of the top US retailers, Apple expects the strongest holiday ecommerce sales
• Article: How the Cyber Five are stacking up for holiday shopping