The “never growing old” generation now faces retirement, a host of chronic health conditions, and mortality. The pandemic sparked a major shift toward digital channels to find health information, assess providers, and research Medicare plans and options.
The 70 million baby boomers are more digitally savvy than ever, thanks to the COVID-19 pandemic. They still trust their doctors but are also researching and rating providers. They’ll use digital health tools if the benefits are clear.
3KEY QUESTIONS THIS REPORT WILL ANSWER
How did the coronavirus pandemic affect baby boomers?
What digital habits changed among boomers due to the pandemic?
How can insurers, providers and marketers meet baby boomers where they are?
WHAT’S IN THIS REPORT? How boomers have shifted their digital health behaviors and how healthcare providers, insurers, and marketers need to adjust their approach to boomers now that they use more digital technology than ever.
KEY STAT: Wearable devices will see higher uptake as boomers and providers aim for longer health spans and independence while aging at home.
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McCormack Graduate School University of Massachusetts Boston
Professor and Doctoral Program Director, Department of Gerontology
Interviewed January 28, 2022
Sam Meers
Barkley
Executive Vice President, Healthcare and Finance Practice
Interviewed January 20, 2022
Lindsay Resnick
Wunderman Thompson Health
Executive Vice President
Interviewed January 20, 2022
John Selby
Independent Consultant
Interviewed January 21, 2022
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How Much Have US Adults Been Able to Mentally Recover From Their Experience During the Coronavirus Pandemic? (% of respondents, by generation, April 2021)
Coronavirus Impact: Share of US Adults Who Engage in Select Digital Health Activities More Frequently*, by Age, June 2021 (% of respondents in each group)
Methods US Telehealth Users Have Used to Conduct a Scheduled Medical Visits Virtually, by Method Type and Generation, Oct 2021 (% of respondents in each group)
How Much Have US Adults Been Able to Mentally Recover From Their Experience During the Coronavirus Pandemic? (% of respondents, by generation, April 2021)
Coronavirus Impact: Share of US Adults Who Engage in Select Digital Health Activities More Frequently*, by Age, June 2021 (% of respondents in each group)
Methods US Telehealth Users Have Used to Conduct a Scheduled Medical Visits Virtually, by Method Type and Generation, Oct 2021 (% of respondents in each group)