The news: The recent news of a leaked Supreme Court draft opinion overturning Roe v. Wade, which would represent a significant rolling back of abortion rights for women, has put pressure on brands and companies across the country to take a stance on the issue and protect female employees—while some wonder if it’s better to remain silent.
More on this: Several companies and brands across industries have already taken clear stances in favor of abortion rights. Some have done so through public statements, while others have announced changes to company health policies, a sign that internal policy has become a crucial part of branding:
- Lyft and Uber have said they will cover the legal expenses for drivers who are sued for transporting someone to get an abortion.
- Citigroup, Apple, Amazon, Tesla, and more have said they will cover the medical costs of employees who travel out of state for abortion services. Levi Strauss & Co said it will cover such costs for full- and part-time employees.
- Bumble and Match have created a fund for employees who require abortion services.
- Salesforce has offered to relocate employees who are worried about abortion access in their state.