Today, we are proud to introduce Insider Intelligence — an important step as we bring eMarketer and Business Insider Intelligence together as one company to better serve our clients' needs across our research and media businesses.
Our mission is to become the world’s leading research company focused on digital transformation. And this mission is more relevant than ever as organizations around the world accelerate their digital transformation efforts in response to global work-from-home orders.
Under one company, we’ll continue to provide the methodological rigor that eMarketer clients have trusted for over 25 years, and the digestibility and timeliness that clients have come to expect from Business Insider Intelligence.
As we take the strengths of both brands and unify them, we will continue to build out our offering for executives, leaders and professionals across all of our coverage including Advertising and Media, Financial Services, Telecommunications and Technology, and Digital Health. These categories will expand and evolve in the next 12 months, beginning with the Financial Services product.
To that end, we are well underway in developing a unified research platform, which we expect to launch this year. Our aim is to provide a frictionless experience for all of our clients through improved and expanded features and functionality. The platform will be home to the leading-edge research produced by our combined team.
This is just the beginning of the new enhancements and additions to our new service. We look forward to sharing more with you soon.
—Barbara Peng
President, Insider Intelligence
