Executive Summary

Our latest forecast for social network users in Canada shows higher than expected growth, driven by almost two years of the pandemic. Several platforms grew among older demographics. There’s also a greater variety of platforms, as Facebook dominance wanes, and heavier usage on emergent platforms, like TikTok, driven by younger users.

3 KEY QUESTIONS THIS REPORT WILL ANSWER

1. How has social network usage changed in Canada in 2022 and beyond?
2. Which social platforms are attracting the most users?
3. What are the implications for social media marketers?

WHAT’S IN THIS REPORT? Our latest forecast for Canada social users, including an analysis of the main drivers changing the social media landscape.

KEY STAT: There will be 1.2 million more social users in Canada in 2022 than we expected prior to the pandemic.