Clubhouse set the pace in social audio, but is it keeping up with its rivals?

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In 2021, social audio app Clubhouse registered a total of 6.7 million downloads in the US. About 42% of those downloads occurred during Q1 2021, when the app received extraordinary media buzz. But as established platforms created copycat features, Clubhouse’s downloads decreased.

Beyond the chart: Despite the waves Clubhouse made, it seems the app and its clones aren't resonating with US users. Only 2% of the country’s teens and adults used Twitter Spaces as of January 2022, while 1% each used Clubhouse and Spotify Live (formerly Spotify Greenroom), per an Edison Research and Triton Digital study. While Spotify is shuttering its Live creator fund, Amazon is marching to a different beat, introducing Amp, its own take on the format, just last month. Whether the retail giant can revive social audio is yet to be seen.

More like this:

• Report: US Social Network Users 2022
• Article: A not-so-smart rise in smart speaker ownership
• Article: Amazon’s Amp builds on—and deviates from—the Clubhouse playbook