Executive Summary

The number of people using conversational AI tools, such as voice assistants, is growing. Adoption will continue to expand among consumers and companies as the AI industry figures out how to address privacy and ethical concerns.

3 KEY QUESTIONS THIS REPORT WILL ANSWER

1. How large is the voice assistant market, and how big will it become?
2. What are the most important changes ahead?
3. What do these developments mean for brands and marketers?

WHAT’S IN THIS REPORT? Our forecast for voice assistant users in the US, trends driving conversational AI, and ways in which brands can take advantage of emerging opportunities.

KEY STAT: This year, 123.5 million US adults will use voice assistants at least once per month, and that base will continue to increase over the next few years.