eMarketer principal analyst Jillian Ryan analyzes the impact of the coronavirus pandemic on event strategy for B2Bs. She discusses the edge that tech-savvy companies like Google and Adobe have over other sectors looking to pivot to virtual events, and even internal meetings.
eMarketer and Business Insider Intelligence have joined forces to become the leading research company focused on digital transformation. This video series leverages research and analysis from both eMarketer and Business Insider Intelligence.
For more on COVID-19 and its impact on B2B events, subscribe to the eMarketer Daily Newsletter.