While certain aspects of augmented reality (AR) experiences are still clunky, the technology has made huge progress in the past few years. And as factors like improved hardware and greater consumer adoption keep falling into place, AR is beginning to show the potential that marketers have been promised for years. Ben Gaddis, president of ad agency T3, spoke with eMarketer’s Caroline Cakebread about what’s possible with AR today, and how marketers can best utilize it to create revenue generating experiences.