Shoppers chose sites over stores during Cyber Five 2021

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More US consumers shopped from their couch than in-person every day of Thanksgiving weekend 2021. That said, some days saw high in-store turnout, particularly Black Friday, when 66.5 million US shoppers browsed at brick-and-mortars and 88.0 million did so online. By comparison, Cyber Monday saw 77.0 million shop digitally, far more than the 20.3 million who visited physical stores that day.

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