Daily Forecast: US Cord-Cutters Overshadow Cord-Nevers

Video by Daniel Caridi  | Aug 7, 2019
Share
Topics
Pay TV
United States

eMarketer senior forecasting analyst Oscar Orozco tees up our numbers for the US non-pay TV population and how we define cord-cutters and cord-nevers. Watch now.

For more on cord-cutters, cord-nevers and pay TV, subscribe to the eMarketer Daily Newsletter. And to get more insights like this, tune in to the "eMarketer Daily Forecast."

Latest Reports

The State of Influencer-Brand Deals 2024
Report
The State of Influencer-Brand Deals 2024
Ad Measurement Trends H1 2024
Report
Ad Measurement Trends H1 2024
Brand Safety 2024
Report
Brand Safety 2024
US OTT and Pay TV Viewership Forecast 2024
Report
US OTT and Pay TV Viewership Forecast 2024
US Ad-Supported vs. Ad-Free Streaming Video Viewers 2024
Report
US Ad-Supported vs. Ad-Free Streaming Video Viewers 2024
UK Beauty 2024
Report
UK Beauty 2024
US Resale 2024
Report
US Resale 2024
US Amazon Ecommerce Forecast 2024
Report
US Amazon Ecommerce Forecast 2024
Canada Click-and-Collect Forecast 2024
Report
Canada Click-and-Collect Forecast 2024
FAQ on the EU’s Digital Services Act and Digital Markets Act
Report
FAQ on the EU’s Digital Services Act and Digital Markets Act
Western Europe Sustainability in Advertising
Report
Western Europe Sustainability in Advertising
Social Time Spent by Generation 2024
Report
Social Time Spent by Generation 2024
US Life Insurance Consumer Habits 2024
Report
US Life Insurance Consumer Habits 2024
Powering the Point-of-Sale
Report
Powering the Point-of-Sale
SXSW 2024
Report
SXSW 2024

Popular on EMARKETER

YouTube launches affiliate hub to connect influencers and marketers
Article
YouTube launches affiliate hub to connect influencers and marketers
A US data privacy bill is finally on the way
Article
A US data privacy bill is finally on the way
Brand Safety 2024
Report
Brand Safety 2024
Ad Measurement Trends H1 2024
Report
Ad Measurement Trends H1 2024
The State of Influencer-Brand Deals 2024
Report
The State of Influencer-Brand Deals 2024
US OTT and Pay TV Viewership Forecast 2024
Report
US OTT and Pay TV Viewership Forecast 2024
Criteo layoffs show cookie removal could pressure ad tech
Article
Criteo layoffs show cookie removal could pressure ad tech
Podcast listeners overwhelmingly prefer personalized ads
Article
Podcast listeners overwhelmingly prefer personalized ads
TikTok Notes and Coin App are TikTok's twin tools for continued growth
Article
TikTok Notes and Coin App are TikTok's twin tools for continued growth
Roblox and PubMatic are trying to normalize in-game ads
Article
Roblox and PubMatic are trying to normalize in-game ads
Uber Eats launches TikTok-like video feed to drive discovery
Article
Uber Eats launches TikTok-like video feed to drive discovery
Best Buy is redesigning its customer support experience with the help of genAI
Article
Best Buy is redesigning its customer support experience with the help of genAI
Travel demand is expected to surpass pre-pandemic levels
Article
Travel demand is expected to surpass pre-pandemic levels
US ad spending to hit $360 billion, with CTV and streaming leading the charge
Article
US ad spending to hit $360 billion, with CTV and streaming leading the charge
OpenAI’s GPT-5 and Meta’s Llama 3 are coming soon with new abilities
Article
OpenAI’s GPT-5 and Meta’s Llama 3 are coming soon with new abilities

Latest Forecasts

Total Media Ad Spending, UK
Forecasts
Total Media Ad Spending, UK
Desktop/Laptop Ad Spending, UK
Forecasts
Desktop/Laptop Ad Spending, UK
UK Nonmobile Ad Spending
Forecasts
UK Nonmobile Ad Spending
UK Amazon
Forecasts
UK Amazon
Digital Ad Spending, UK
Forecasts
Digital Ad Spending, UK
Out-of-Home Ad Spending, UK
Forecasts
Out-of-Home Ad Spending, UK
Retail Media Ad Spending, China
Forecasts
Retail Media Ad Spending, China
Ecommerce Channel Ad Spending, China
Forecasts
Ecommerce Channel Ad Spending, China
Traditional Media Ad Spending
Forecasts
Traditional Media Ad Spending
Subscription Over-the-Top (OTT) Platform Revenues, US
Forecasts
Subscription Over-the-Top (OTT) Platform Revenues, US
Subscription Over-the-Top (OTT) Connected TV Platforms, US
Forecasts
Subscription Over-the-Top (OTT) Connected TV Platforms, US
Connected TV, US
Forecasts
Connected TV, US
Facebook, Worldwide
Forecasts
Facebook, Worldwide
Google, Worldwide
Forecasts
Google, Worldwide
Google, US
Forecasts
Google, US

"Behind the Numbers" Podcast

The Daily: GenAI and healthcare, part 1—How consumers are using GenAI to look up health information and how physicians feel
Audio
The Daily: GenAI and healthcare, part 1—How consumers are using GenAI to look up health information ...
The Daily: GenAI and healthcare, part 2—How physicians are using GenAI for patient care and a 'DIY health clinic-in-a-box'
Audio
The Daily: GenAI and healthcare, part 2—How physicians are using GenAI for patient care and a 'DIY ...
The Weekly Listen: Caitlin Clark's effect on March Madness, a women's sports revolution, and who will rule the new pay TV world?
Audio
The Weekly Listen: Caitlin Clark's effect on March Madness, a women's sports revolution, and who ...
The Daily: How marketers are using GenAI, where we pay most attention to social media ads, and Chase's retail media network
Audio
The Daily: How marketers are using GenAI, where we pay most attention to social media ads, and ...
Reimagining Retail: The beauty path to purchase and how social media trends have influenced beauty products and marketing
Audio
Reimagining Retail: The beauty path to purchase and how social media trends have influenced beauty ...
The Banking & Payments Show: The Crypto Renaissance
Audio
The Banking & Payments Show: The Crypto Renaissance
The Daily: How Hispanic Americans use media differently, who uses social media the most, and how kids use the internet
Audio
The Daily: How Hispanic Americans use media differently, who uses social media the most, and how ...
The Weekly Listen: Should teens need permission to access social media, Spotify's video moves, and the path for ride-hailing
Audio
The Weekly Listen: Should teens need permission to access social media, Spotify's video moves, and ...
The Daily: The most interesting ways we are changing how we spend time with media—a TV surprise, TikTok content, and more
Audio
The Daily: The most interesting ways we are changing how we spend time with media—a TV surprise, ...
Reimagining Retail: Where in-store retail media is headed and activations that are moving the needle
Audio
Reimagining Retail: Where in-store retail media is headed and activations that are moving the needle
The Daily: Publishers future, part 2—What's next for publishing, AI disclosure and Spotify's video learning
Audio
The Daily: Publishers future, part 2—What's next for publishing, AI disclosure and Spotify's video ...
The Daily: Publishers future, part 1—What to do about the GenAI issue, BeReal's next move, and X pivots to CTV
Audio
The Daily: Publishers future, part 1—What to do about the GenAI issue, BeReal's next move, and X ...
The Weekly Listen: Is Apple too big, can Aldi be the next Walmart, and is drone delivery about to get real?
Audio
The Weekly Listen: Is Apple too big, can Aldi be the next Walmart, and is drone delivery about to ...
Around the World: New rules on digital antitrust, competition, and user protection
Audio
Around the World: New rules on digital antitrust, competition, and user protection
The Daily: A new TikTok ban, part 2—What a TikTok-less America looks like, who might buy them, and marketers considerations
Audio
The Daily: A new TikTok ban, part 2—What a TikTok-less America looks like, who might buy them, and ...