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Consistently delivering a personalized ecommerce experience is what transforms casual shoppers into lifelong brand advocates. While there are a variety of ways to personalize the buyer’s journey, one of the most effective is through the use of product recommendations.
Recommendations can have a profound outcome on the shopping experience by helping customers quickly locate the products and services relevant to their immediate needs—and more than 60% of customers say they want more personalized recommendations, according to research from Hanover Group, Accenture and Retail Industry Leaders Association.
eMarketer was pleased to moderate a Tech-Talk Webinar featuring Matthew Wasley, senior product marketing manager at Adobe. He shared the concept of self-driving sites and how product recommendations can increase conversions, average order value and brand loyalty.
Watch this webinar and learn:
- How to provide product recommendations at each stage of the customer journey
- What businesses are focusing on when building self-driving sites
- The ways a self-driving site can delight customers across their storefront journey
PRESENTER
Matthew Wasley is senior product marketing manager at Adobe. He focuses his time on data-driven solutions and technology that helps merchants create experiences that bridge the gap between online and offline interactions. Matthew’s experience ranges from sales roles at startups to global communications at enterprise companies, and nonprofit boards. He studied business at Temple University in Philadelphia, where he also served on the chapter board of the American Marketing Association.
