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EMARKETER

A demographic breakdown of US mobile gamers

Article by Sara Lebow  |  May 18, 2021
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Advertisers, take note: Mobile game users are Candy Crushing the stereotype that gamers are mostly younger men. More than half of US mobile gaming app users are female, and 54% of all users are over 35 years old.

Demographic Profile of US Mobile Gaming App Users, Jan 2021 (% of total in each group)
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