Drive Results with Centralized Ad Management | Sponsored Content | Tech-Talk Webinar, On-Demand

Drive Results with Centralized Ad Management | Sponsored Content | Tech-Talk Webinar, On-Demand

Presented by Comcast

People are consuming video content more than ever, and with faster connectivity speeds. Research shows that the average US household currently has about 11 connected devices, at least seven of which have screens for video, according to Deloitte.

There’s more advertising opportunities than ever. But, reaching the right consumer with the correct messaging just became even more difficult. How can you maintain visibility of your ads across linear and digital, manage creatives—and distribute to all platforms seamlessly?

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Richard Nunn, vice president and general manager of advertiser solutions at Comcast Technology Solutions. He discussed how centralizing media and creative management can improve visibility, control and consistency across all channels.

Watch and learn how to:

  • Manage media, traffic, creative and talent across all channels worldwide
  • Replace inefficient workflows with automated cross-channel creative asset management
  • Increase speed to market and drive better outcomes and creative ROI
  • Maintain control of your message—and your budget

PRESENTER

Richard Nunn is vice president and general manager of advertiser solutions at Comcast Technology Solutions. With more than two decades of digital media and programmatic ad technology experience, Richard leads the efforts to converge linear and non-linear advertising delivery, with a focus on driving greater efficiencies and effectiveness for advertisers, broadcasters and content providers. He previously served as chief revenue and operations officer for RhythmOne.

MODERATOR

Marissa Coslov is vice president of business development at eMarketer. She is an experienced sales and account executive, with a proven track record of selling on an enterprise level while educating and building value among the world’s largest and most recognizable brands, agencies and ad-tech companies.

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