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As marketers, we live in a fast-paced environment where we constantly need to increase business results and prove the impact of our campaigns. We may feel forced to push our product and message to our audience. But marketing cannot bully its way to growth.
Instead, we need to focus on empathy—the ability to put yourself in someone else’s shoes. Successful marketing is getting to know your prospects and customers and creating content that builds an affinity between your customer and your brand. Empathy at work can also fuel your business. In fact, an extremely healthy culture leads to companies that are 1.5x more likely to report revenue growth of over 15%, according to a study by Grant Thornton and Oxford Economics.
eMarketer was pleased to moderate a Tech-Talk Webinar presentation featuring Gurdeep Dhillon, global head of commercial marketing for the Adobe Experience Cloud. He shared why empathy will be the No. 1 driver of growth in the next five years.
View the webinar and learn:
- How you can apply the concept of empathy at work
- Why empathy is essential for business growth
- Five steps to shape a winning culture
PRESENTER
Gurdeep Dhillon is the global head of commercial marketing for Adobe Experience Cloud. Gurdeep is an enterprise software veteran who has held a variety of roles during his career at SAP, Marketo and more. At Adobe, he’s responsible for the Marketo and Magento businesses within the Adobe Experience Cloud. In 2017, he was named one of DMNews’ 40 Under 40 marketers in America. He loves sports, Star Wars, food, dogs, Spartan Races and his family.
