More women are turning to resale sites, including The RealReal and Poshmark, as they continue to compare deals and make more of an effort to spend less.
According to September 2019 data from daVinci Payments, formerly known as Swift Prepaid Solutions, more than half (52%) of females surveyed said they purchased from resale sites, primarily buying designer clothes and accessories.
“People want luxury goods,” eMarketer principal analyst Andrew Lipsman said. “It may be out of reach for certain people; they just don't want to spend that much on clothing. And resale is really fundamentally shifting the value equation in a lot of respects.
“One, if you take a $1,000 luxury item, and you can actually get that same thing gently used for $500, it brings more people into that market. But then also, they can sell it on the back end. So if you say, ‘I can buy this for $500, but then maybe I can sell it in a couple of years for $300 or $250,’ that value equation is very different. Now I get that taste of luxury at a much more affordable cost. So I think that's the big driver.”
Discounted designer goods—and clothing in general—are a big draw for many female shoppers, but so are other product categories. Of the 52% of respondents who said they bought from resale sites, 23.0% purchased secondhand furniture, and 17.6% bought sports and exercise equipment.