Both Amazon and Flipkart announced two additional waves of Diwali discounts in 2018, the last of which ended on November 5—nearly one month after the sales began.
No. 3: Small Businesses Welcome
On December 16, Amazon hosted its first "Small Business Day" in India, offering discounts of up to 80% on products from small and medium-sized businesses (SMBs) across the country.
Unlike in the rest of the world, Amazon can only operate a marketplace model in India, as foreign digital retailers are not allowed to sell their own products. That means Amazon is reliant on third-party businesses to keep its own business growing.
Attracting SMBs to the platform may be especially important as they usually sell local products that may not otherwise be available on Amazon.
No. 4: Amazon.in Will Be Available in Hindi
In September, Amazon told The New York Times that it would introduce a Hindi-language option to its local website and apps. Amazon.in is currently only available in English, even though just 10% of India's population speaks the language, whereas 43.63% speaks Hindi. Amazon also said it would add other Indian languages to its platform.
According to an estimate from KPMG and Google, there will be 536 million Hindi-speaking internet users in 2021, compared with 199 million English-speaking ones. That means that nine out of 10 new internet users between 2016 and 2021 will speak Hindi.
Amazon also offers local language options on some of its other international platforms, such as Amazon.de in Germany, but it is one of the few ecommerce players to do so in India. Flipkart, for example, is only available in English.
No 5: Logistics and Fulfillment Centers
In 2018, Amazon added five more fulfillment centers in India, raising the grand total to 67. For comparison, Amazon has roughly 75 fulfillment centers in North America, its largest market.
It also expanded its delivery network into India’s Northeastern region, one of the most remote parts of the country. That's yet another indication that the ecommerce giant is looking to attract new customers outside of its core base in the country.