Executive Summary
The total time adults in France spend with media is set to plateau in the near future, and we forecast it’ll barely rise this year. But time spent with traditional media will continue its shift to digital.
How much time will adults in France spend with media in 2019?
On average, consumers in France ages 18 and older will spend 10 hours, 6 minutes (For simplicity’s sake, our style for expressing such a number in the text that follows will be 10:06.) per day with traditional and digital media this year.
How much time will be devoted to digital media? And how much is that rising?
Digital devices will account for an ever-larger slice of media consumption through 2021. This year, digital will exceed 41% of the total for the first time, and claim 4:09 each day, the biggest single share. TV, the second most popular medium in France, will occupy an average 3:35—more than a third of media time.
What part does mobile play in France’s time spent numbers?
Mobile will post the highest growth rates for time spent in 2019. Smartphone penetration is still rising in France, and many online activities are transferring to handsets and smaller screens.
What’s happening with print and radio?
Print newspapers and magazines and broadcast radio will register declines of between 1% and 2% in time spent this year. However, they retain broad appeal among older consumers. But that’s not enough to counterbalance the shrinking younger audience.