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EMARKETER

Global Ecommerce Forecast & Growth Projections

As 2-Year Boom Subsides, Plenty of Bright Spots Remain

Report by Ethan Cramer-Flood  |  Feb 2, 2022
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Table of Contents
Executive Summary
Key Points
What Are the Biggest Stories for Retail Ecommerce Coming Out of 2021, and What Will Happen in 2022?
Which Trends Will Stand Out Among Countries and Regions in 2022?
Where Can Marketers Find New Digital Buyers in 2022 and Beyond?
Read Next
Media Gallery
About This Report
The pandemic-driven two-year ecommerce boom of 2020 is set to decelerate considerably this year. Brick-and-mortar retail, meanwhile, returned with a vengeance last year and is in better shape than expected going into 2022.
Topics
Retail Ecommerce Sales
Ecommerce Sales
Retail Sales
Worldwide
Table of Contents
Executive Summary
Key Points
What Are the Biggest Stories for Retail Ecommerce Coming Out of 2021, and What Will Happen in 2022?
Which Trends Will Stand Out Among Countries and Regions in 2022?
Where Can Marketers Find New Digital Buyers in 2022 and Beyond?
Read Next
Media Gallery

Executive Summary

Worldwide retail and retail ecommerce spending is expected to stabilize in 2022, after two years of unpredictable circumstances and unusual growth patterns. Even in a slower-growth environment, total new spending will be enormous.

3 KEY QUESTIONS THIS REPORT WILL ANSWER

  1. What is the global outlook for retail sales and retail ecommerce sales in 2022 and beyond?
  2. Which countries and regions will produce notable ecommerce growth figures—either positive or negative—for this year and through 2025?
  3. How many new digital buyers will come online this year, and where can they be found?

WHAT’S IN THIS REPORT? Our latest worldwide, regional, and country-level forecasts for total retail sales, retail ecommerce, retail mcommerce, and digital buyers.

Retail Ecommerce Sales Worldwide, 2020-2025 (trillions, % change, and % of total retail sales)
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KEY STAT: This year, worldwide ecommerce sales will exceed $5 trillion for the first time, accounting for more than a fifth of overall retail sales. Despite slowing growth, total spending will surge past $7 trillion by 2025.

Here’s what’s in the full report

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13charts

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Table of Contents

  1. Executive Summary
  2. Key Points
  3. What Are the Biggest Stories for Retail Ecommerce Coming Out of 2021, and What Will Happen in 2022?
  1. Which Trends Will Stand Out Among Countries and Regions in 2022?
  2. Where Can Marketers Find New Digital Buyers in 2022 and Beyond?
  3. Read Next
  1. Media Gallery

Charts in This Report

Retail Ecommerce Sales Worldwide, 2020-2025 (trillions, % change, and % of total retail sales)Retail Sales Worldwide, 2020-2025 (trillions and % change)
Retail Sales Growth Worldwide, by Region, 2020-2022 (% change)Retail Mcommerce Sales Worldwide, 2020-2025 (trillions, % change, % of total ecommerce sales, % of total retail sales)
Retail Ecommerce vs. Retail Mcommerce vs. Total Retail Growth Worldwide, 2020-2025 (% change)Retail Mcommerce Sales Share Worldwide, by Region, 2022 (% of total retail ecommerce sales)
Retail Ecommerce Sales Growth Worldwide, by Region, 2022 (% change)Retail Ecommerce Sales Worldwide, by Region, 2022 (billions)
Top 10 Countries, Ranked by Retail Ecommerce Sales Growth, 2022 (% change)Top 10 Countries, Ranked by Retail Ecommerce Sales, 2022 (billions and % change)
Top 10 Countries, Ranked by Retail Ecommerce Share of Total Retail Sales, 2022 (% of total retail sales)Digital Buyers Worldwide, 2020-2025 (billions, % change, and % of population)
Digital Buyer Growth Worldwide, by Region, 2022 (% change)

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authors

Ethan Cramer-Flood

Contributors

Zach Goldner
Forecasting Analyst
Nazmul Islam
Junior Forecasting Analyst
Brian Lau
Forecasting Analyst
Andrew Lipsman
Principal Analyst, Retail & Ecommerce
Shelleen Shum
Senior Director, Forecasting

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