Global Media Intelligence 2020: Belgium

Key Features

Both smartphones and PCs registered increased ownership in 2020, while tablet ownership declined.

• In H1 2020, 92.9% of internet users in Belgium ages 16 to 64 owned a smartphone, according to GlobalWebIndex.
• PC ownership was greatest among respondents ages 55 to 64 (90.2%) and the affluent (88.8%). Internet users in rural areas were also more likely to have desktops/laptops than those in urban and suburban areas.
• Tablet ownership dropped to 49.2% overall, but it remained above 50% among females, internet users ages 35 to 54, and those living in middle- to high-income households.
• Time spent on both mobile and larger-screen devices increased since last year. In H1 2020, respondents estimated that they spent 3 hours, 17 minutes (3:17) daily with desktops/laptops and tablets, while mobile time averaged 2:10.