Global Media Intelligence 2020: Canada

Key Features

Smartphone ownership surpassed 90% for the first time, as penetration among older demographics increased.

• Between H1 2019 and H1 2020, smartphone penetration in Canada rose from 89.3% to 92.5% of internet users ages 16 to 64, GlobalWebIndex reported. Respondents ages 55 to 64 were chiefly responsible; ownership leapt from 72.9% to 85.5% in that group.
• The share of 55- to 64-year-olds who owned a PC equaled the share owning a smartphone: 85.5%. In H1 2020, PC ownership declined among internet users ages 16 to 64 to 82.0%, while tablet ownership increased overall, especially among older and affluent groups.
• The average time spent daily with tablets and PCs reached 3 hours, 54 minutes (3:54)—while time spent daily with mobile increased to 2:34.