Global Media Intelligence 2020: Egypt

Key Features

Broadcast TV still reaches more viewers than digital video, but that gap is narrowing.

• In H1 2020, nearly 88% of internet users ages 16 to 64 watched live TV in the month prior to polling, according to GlobalWebIndex. Additionally, 55.4% of respondents used broadcasters’ on-demand or catch-up services.
• Digital video viewing still lagged TV viewing in Egypt, but the gap is shrinking. Some 77.0% of internet users streamed video-on-demand (VOD) content of some kind in the prior month. VOD penetration was greater among respondents in low-income households and suburbanites.
• The audience for subscription VOD (SVOD) was limited, at 46.8% of internet users. However, that share increased by 6.2 percentage points year over year (YoY).