Global Media Intelligence 2020: Israel

Key Features

Widely known as the home of several successful tech startups, Israel posts predictably high engagement with smartphones and PCs.

• Fully 96.8% of internet users ages 16 to 64 in Israel owned a smartphone in H1 2020, according to GlobalWebIndex. More unusually, PC penetration was above 80%, and reached 89.4% among affluent respondents. Tablet penetration was comparatively low, however, at 34.2% overall.
• Some 44.0% of respondents owned a smart TV, with penetration passing 51% among those ages 45 to 64. Affluents recorded the highest ownership at 57.3%.
• Several advanced devices haven’t taken off in Israel, though. For example, a mere 6.3% had a smart wristband, and 10.9% owned a smartwatch. Just 9.5% owned a smart home product, such as a system enabling users to manage their home energy consumption or security via a mobile app. Smartphones and smart home devices were more common among 25- to 44-year-olds and those in affluent households.