Global Media Intelligence 2020: New Zealand

Key Features

PCs and smartphones are widespread in this advanced economy, and penetration rates of both devices may have stabilized.

• In H1 2020, 94.5% of internet users ages 16 to 64 polled in New Zealand owned a smartphone—a share virtually unchanged since H1 2019, according to GlobalWebIndex. The share owning a desktop or laptop slipped very marginally, to 83.1%. Tablet ownership posted a greater decline, from 48.6% to 45.4%; just 4.8% of those polled owned a feature phone.
• Larger-screen devices accounted for substantially more media time, though. Altogether, activities on desktops, laptops, and tablets consumed an average 3 hours, 37 minutes (3:37) per day in H1 2020, compared with 2:38 spent on mobile phones. Mobile time had risen by 6 minutes between H1 2019 and H1 2020, while PC/tablet time had declined by 1 minute.