Global Media Intelligence 2020: Switzerland

Key Features

Most internet users in this comparatively wealthy country have a smartphone, a PC, and a tablet.

• More than 96% of internet users ages 16 to 64 polled by GlobalWebIndex owned a smartphone in H1 2020—a marginal increase since H1 2019. Just 5.2% of respondents owned a feature phone—though ownership was double that (10.4%) in the oldest age group (55 to 64).
• In addition, 87.0% of respondents owned a desktop or laptop in H1 2020, and tablet penetration stood at 56.6%. In both cases, penetration was virtually identical to that in H1 2019. Predictably, tablets and PCs were more common in middle- and high-income households.