Global Media Intelligence 2020: Taiwan

Taiwan

Key Features

Ownership of most digital devices grew in H1 2019. For H1 2020, that pattern is reversing in some cases.

• Smartphone ownership was effectively universal in Taiwan this year, as 98.2% of internet users ages 16 to 64 owned an advanced handset according to GlobalWebIndex. However, PCs and tablets were less widespread in H1 2020; the shares of respondents owning each device fell to 74.7% and 39.8%, respectively.
• Daily media time is shifting toward mobile, too. In H1 2019, average time spent with PCs and tablets was almost 30 minutes more than mobile. In 2020, PCs and tablets still claimed more time, but the gap had narrowed to 10 minutes. Mobile time totaled 3 hours, 44 minutes (3:44), while PC time stood at 3:54.
• Smart TV ownership in Taiwan dropped by 3.5 percentage points between H1 2019 and H1 2020, to 22.7%.