Global Media Intelligence 2021: Colombia

Noteworthy in 2021

Audiences for radio and print media may be declining in Colombia, but remain robust by global standards.

• More than half (53.6%) of internet users in Colombia ages 16 to 64 had read a print newspaper in the month prior to polling in Q1 2021. A similar share (53.1%) had read a print magazine in that period. In both cases, readership remained high compared with many other countries surveyed.
• Nearly three-quarters (73.1%) of respondents were monthly radio listeners. As with print media, consumption was most common in older age brackets and in higher-income households.