Has 'Access' Defined the Millennial Generation?

Audio by eMarketer Editors  | Apr 23, 2019
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Has 'Access' Defined the Millennial Generation?
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Millennials
eMarketer Podcast
United States

In the latest episode of "Behind the Numbers," eMarketer principal analyst Mark Dolliver looks at how "access" has shaped millennials' expectations. How do they differ from other generations?

Which Activities Have US Smartphone/Tablet Owners Done Using Apps on Their Smartphone/Tablet in the Past Month? (% of respondents, by demographic, Feb 2019)
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