Though foot traffic continues to dip as ecommerce grows each holiday season, there's no denying the power of the in-store experience during retailers' busiest time of year. Jaime Bettencourt, senior vice president of premier sales and account management at in-store media solutions provider Mood Media, spoke with eMarketer’s Andrew Lipsman about how experiential retail engages customers and gives them new reasons to spend in brick-and-mortar stores this holiday season.