Here’s what’s in the full report
2files
Exportable files for easy reading, analysis and sharing.
47charts
Reliable data in simple displays for presentations and quick decision making.
Table of Contents
- Black Friday in Europe: Key Takeaways
- Holiday Shopping Overview
- Country-by-Country Review
- Related eMarketer Reports/Articles
- Related Links
- Media Gallery
Charts in This Report
Internet Users in Europe Who Are Aware of vs. Plan to Make a Purchase on Black Friday and Cyber Monday, Nov 2017 (% of respondents)Timeframe in Which Internet Users in Europe* Make Christmas Purchases, Oct 2017 (% of respondents)
Internet Users in Select Countries Who Look Forward to Black Friday and Cyber Monday, Nov 2017 (% of respondents)Internet Users in France Who Have Made* vs. Plan to Make** a Purchase on Black Friday, Nov 2017 (% of respondents)
Estimated Increase in Sales on Black Friday* in Select Countries in Europe and the US, 2017 (% change vs. average Friday)Shopping Days During Which US Internet Users Conducted Holiday Shopping, In-Store vs. Digitally, Nov 2017 (% of respondents)
Black Friday/Cyber Monday Weekend* Retail Sales in Select Countries in Western Europe, Digital vs. In-Store, 2017 (millions of € and % change vs. prior year)Internet Users in Europe Who Plan to Make Cross-Border Purchases* During the Holiday Season, by Country, Nov 2017 (% of respondents)
Countries from Which Cross-Border Digital Buyers in Select Countries in Europe Have Made Cross-Border Digital Purchases, Oct 2017 (% of respondents)Internet Users in Denmark Who Are Aware of vs. Plan to Make a Purchase on Black Friday, by Demographic, Oct 2017 (% of respondents in each group)
Top 3 Product Categories that Digital Buyers in Denmark Plan to Purchase on Black Friday*, by Demographic, Oct 2017 (% of respondents in each group)Digital Buyers in Denmark Who Plan to Make a Purchase on Black Friday*, by Channel, Oct 2017 (% of respondents)
Timeframe in Which Internet Users in Finland Begin Researching Christmas Season Sales/Discounts, by Gender, Nov 2017 (% of respondents in each group)Internet Users in Select Nordic Countries Who Made a Purchase on Black Friday*, Nov 2017 (% of respondents)
Products Purchased on Black Friday by Internet Users in Finland, Oct 2016 (% of respondents)Primary Channel/Location Where Internet Users in Finland Plan to Make Black Friday* Purchases, Nov 2017 (% of respondents)
Channels Used by Internet Users in Finland to Purchase Products During 2016 Christmas Season Sales, by Demographic (% of respondents in each group)Product/Service Categories that Internet Users in France Plan to Purchase on Black Friday*, Nov 2017 (% of respondents)
Product Categories that Digital Buyers in France Plan to Digitally Purchase During Winter Sales Period*, Jan 2018 (% of respondents)Internet Users in France Who Plan to Purchase on Black Friday and Cyber Monday, Digitally vs. In-Store, Nov 2017 (% of respondents)
Internet Users in France Who Made Purchases Digitally vs. In-Store During the Winter Sales Period*, Feb 2017 (% of respondents)Digital Buyers in Germany Who Have Made vs. Plan to Make a Purchase on Black Friday* and Cyber Monday, 2016 & 2017 (% of respondents)
Product/Service Categories that Internet Users in the EU-5 Plan to Purchase as Christmas Gifts, by Country, Oct 2017 (% of respondents)Online Marketplace Retailers in Germany Who Plan to Offer Promotions/Discounts for Cyber Week, by Industry, Sep 2017 (% of respondents)
Timeframe in Which Internet Users in Italy Make Christmas Purchases, Oct 2017 (% of respondents)Product/Service Categories that Internet Users in Italy Plan to Purchase on Black Friday, Nov 2017 (% of respondents)
Primary Channel/Location Where Internet Users in Italy Plan to Make Black Friday Purchases, Nov 2017 (% of respondents)Internet Users in the Netherlands Who Plan to Participate in Black Friday, by Age, Oct 2017 (% of respondents in each group)
Digital vs. Total Retail Sales Growth in the Netherlands During Black Friday Week, by Product Category, 2017 (% change vs. same period of prior year)Primary Channel Used by Internet Users in the Netherlands to Make Purchases on Black Friday, Nov 2017 (% of respondents)
Internet Users in Select Nordic Countries Who Plan to Make Purchases on Black Friday*, Nov 2017 (% of respondents)Black Friday Retail Spending in Select Nordic Countries, 2017 (billions of Swedish kronor)
Primary Channel/Location Where Internet Users in Norway Plan to Make Black Friday* Purchases, Nov 2017 (% of respondents)Timeframe in Which Internet Users in Russia Plan to Purchase Holiday Gifts, 2016 & 2017 (% of respondents)
Extent to Which Internet Users in Russia Will Take Advantage of Black Friday Offers, 2016 & 2017 (% of respondents)Consumers in Spain Who Plan to Make a Purchase Black Friday or Cyber Monday, by Demographic, Nov 2017 (% of respondents in each group)
Product Categories that Consumers in Spain Plan to Purchase on Black Friday or Cyber Monday, by Demographic, Nov 2017 (% of respondents in each group)Channels/Locations Where Internet Users in Spain Plan to Make Purchases on Black Friday, Nov 2017 (% of respondents)
Consumers in Spain Who Plan Make a Purchase In-Store vs. Digitally on Black Friday or Cyber Monday, Nov 2017 (% of respondents)Internet Users in Sweden Who Plan to Shop on Black Friday vs. Cyber Monday, Nov 2017 (% of respondents)
Ways in Which Internet Users in Sweden Have Purchased/Plan to Purchase Christmas Gifts, Dec 2017 (% of respondents)Primary Channel Used by Internet Users in Sweden to Make Purchases on Black Friday, 2016 & 2017 (% of respondents)
Domestic vs. Cross-Border* Black Friday Spending Among Internet Users in Sweden, 2017 (billions of Swedish kronor and % of total)Most Appealing Type of Personalized Black Friday Promotions According to UK vs. US Internet Users, Oct 2017 (% of respondents)
authors
Jasmine Enberg
Contributors
- Matteo Ceurvels
- Research Analyst
- Jennifer Jhun
- Research Director, International and Special Projects
- Angela Kim
- Senior Researcher
- Dustin Sodano
- Researcher
