To meet its digital transformation goals, Farmers Insurance adopted agile software and techniques to streamline cross-team collaboration. Amanda Reierson, the company's head of digital, spoke with eMarketer’s Sean Creamer about why and how the nearly 90-year-old insurance brand took this approach to digital transformation. Reierson was interviewed as part of eMarketer’s May report, "The Modern Marketing Department 2018: Evolution Through Digital Transformation."
