How HTC Vive Is Tackling the Enterprise Market

Using virtual reality for big business

An interview with:
Vinay Narayan
Executive Director, Strategy
HTC Vive

Virtual reality (VR) is more than a means of consumer entertainment—it's being used to solve business problems at all types of organizations, and much of its development and refinement is taking place in enterprise settings. Vinay Narayan, executive director of strategy for VR headset manufacturer HTC Vive, spoke with eMarketer’s Sean Creamer about how the company collaborates with businesses across industries. Narayan was interviewed as part of eMarketer’s April report, "Virtual Reality Beyond Gaming: Solving Business Problems in Industries."

eMarketer:

HTC Vive is known for its consumer headsets, but what types of businesses do you work with on the enterprise side?

Vinay Narayan:

We work with brands in all of the major verticals. For example, major auto manufacturers—including Ford, GM [General Motors], Audi and Volkswagen—use Vive in the design process, in their collaboration with engineers and in the showroom for marketing. We also work in the medical, retail and education spaces, and in architecture, engineering and construction.

Interview conducted on March 8, 2018

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