What Does Growth Look Like?
Adoption of wearables among teens is low. Just one in 10 internet users ages 12 to 17—or 2.5 million teens—will use a wearable device in 2018, according to our estimates.
"Advanced wearables like smartwatches come with a hefty price tag and sometimes cost just as much as a smartphone," said eMarketer forecasting analyst Cindy Liu. "For most teens, if they can choose only one device, it most likely will be a smartphone. In fact, we forecast that 83.4% of internet users between 12 to 17 are smartphone users.
"For example, while basic fitness trackers are more affordable, they really have only one use case. This, for the most part, is something that is more relevant to older consumers," she said.
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