Customer engagement isn’t about just a single channel or tactic. Instead, it’s about understanding how that engagement is driving real bottom-line results. eMarketer’s Lauren Fisher spoke with Lisa Henderson, managing director and chief client officer at marketing services firm Epsilon, about how a variety of industries look to customer engagement metrics as proxies for sales and loyalty. Henderson was interviewed as part of eMarketer’s May report, "Understanding Customer Engagement: How to Map and Make Sense of the Metrics that Matter."
