Over 70% of decision-makers said that events will include more robust digital components in the future, according to Forrester Consulting. Mike Dietrich, vice president of product marketing at Cvent, discusses with eMarketer editorial director at Insider Intelligence Rimma Kats, the key findings from the survey, and how organizations can prepare and invest in event marketing today.
Mike is the vice president of product marketing at Cvent, responsible for marketing Cvent’s Event Cloud portfolio. Mike’s 20+ years of industry experience includes deep product marketing and management experience at the nation's largest event technology, education technology, broadcast media, and telecommunications companies. In his current role, Mike is responsible for defining and executing go to market strategies to drive new user acquisition, installed based revenue growth, and customer retention.