How PepsiCo Creates Snackable Insights to Optimize Marketing Outcomes | Sponsored Content | Tech-Talk Webinar | January 24, 2022

Sponsored content by Salesforce

Find out why global marketers have unique data and analytics challenges and how PepsiCo overcame its own operational challenges by unifying data across its channels and silos to drive measurable business results.

Join this live webinar and learn how PepsiCo solved its data challenges by:

  • Creating a cohesive ecosystem of marketing data and analytics
  • Partnering with in-house teams, agencies, and technology vendors
  • Developing process efficiencies to improve insights, drive business growth, and accelerate innovation

Presenters:

Ally Schnitzer is manager, North America media and data at PepsiCo. Ally is responsible for developing real-time optimization capabilities, including cross-channel measurement, audience verification, ad attention and viewability, and connections mapping. Ally directly supports the cross-functional teams on Tropicana, Naked Juice, KeVita, and Quaker, while also assisting on broader initiatives across the PepsiCo organization.

Yajaira Gonzalez is manager, media analytics at PepsiCo. Yajaira is a data-driven marketer with a deep knowledge of the latest developments in the digital marketing landscape. She is skilled at building custom solutions focused on driving automation in campaign performance and measurement analysis to deliver greater ROI.

Larry Cohen is senior vice president, customer success and data strategy at Nabler. In his role, Larry has championed analytics innovation across world-class, leading marketers and delivered tailored business intelligence solutions in Tableau and Datorama. Prior to joining Nabler in 2020, he spent over seven years in the agency world at Epsilon and IPG Mediabrands after a decade in client-side analytics.

Loretta Shen is director, product marketing at Salesforce. Loretta is on the product marketing team at Salesforce and works closely with clients and internal teams to define, position, and bring to market solutions that leverage centralized marketing data intelligence and analytics.

Moderator:

Nancy Taffera-Santos is senior vice president of media solutions and strategy at eMarketer. Nancy has been at eMarketer for over 13 years and oversees the media business, developing programs for leading advertisers. Nancy’s background includes 30 years of sales, marketing, and promotions experience in media, web analytics, and test and measurement hardware. In her downtime, Nancy stays active serving on alumni, nonprofit and trade association boards.

Sponsored content by:

Salesforce