For Holiday Season, Retailers Must Think Differently About the Supply Chain

For Holiday Season, Retailers Must Think Differently About the Supply Chain

UPS discusses biggest shipping and fulfillment trends from last year

The start of the holiday shopping season is creeping up earlier every year, and that means retailers must adjust their supply chains to make sure products can get to consumers when and where they want it. Louis DeJianne, director of retail at UPS, spoke with eMarketer's Tricia Carr about the biggest takeaways from last year's holiday season shopping rush, and what retailers can do to improve this year.

eMarketer:

Did retailers fulfill all their shipping promises to their customers for the holiday season in 2017?

Interview conducted on February 20, 2018