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At BMO Financial Group, the digital analytics team was reorganized and given a mandate that spans the entire organization. They became responsible for over 12 million customers and 46,000+ employees and were given no additional resources.
Then, the coronavirus pandemic hit.
eMarketer was pleased to moderate a Tech-Talk Webinar featuring Sharon Flynn, senior manager of digital analytics at BMO Financial Group, and Shane Phair, CMO of Decibel. They discussed the strategies BMO’s seven person team used to monitor over 900 key performance indicators (KPIs), track 3,000+ dashboards—and still maintain a net promoter score of 45 during the coronavirus pandemic.
Watch this webinar and learn how to:
Sharon Flynn is senior manager of digital analytics at BMO Financial Group. Sharon has almost 20 years of experience in media and digital, having worked with Millward Brown, TVO, Astral Media, CBC, and The Canadian Media Fund. Her experience also traces back to print media, sales, and academic roles in her native Dublin where she completed her degree in economics from Trinity College Dublin and Master in Media Studies from the Dublin Institute of Technology.
Shane Phair is CMO at Decibel, the digital experience analytics solution. With over ten years' leadership experience in marketing and sales, Shane previously launched the CM Group brand and rebranded several portfolio organizations, including Campaign Monitor, Emma, and Delivra. He holds an MBA from Northwestern University's Kellogg School of Management.
Douglas Clark is the global director of public relations at eMarketer. He leverages his relationships with top-tier journalists around the world to shine a spotlight on eMarketer’s latest forecasts and analysis. Prior to joining eMarketer, Doug spent nearly a decade as an on-air reporter and anchor at three TV affiliates across the country.