Even Facebook, the epicenter of privacy scandals, hasn’t been adversely affected in terms of user growth.
“The average Facebook user in the US did not move away from the social network in the wake of Cambridge Analytica,” eMarketer forecasting analyst Monica Peart said. “In fact, during this time, Facebook continued to attract users—especially among those over the age of 35.”
We estimate Facebook will have 171.5 million users in 2019, accounting for more than half of the US population.