Marketers’ Roundtable: How Virtual Reality Is Changing the Business of Retail

They want to optimize retail by eliminating costs. They want to save time and reduce the risk in their decisions. A VR decision-support and collaboration platform helps them simulate concepts and gain knowledge upfront about the impact of a particular retail concept.

When it comes to the physical development of spaces, VR helps to rapidly create objects and environments. You can test these in a virtual world and get valuable feedback before you put money into the brick-and-mortar. You can make changes in your physical space faster. You can also help marketing managers—and even store managers—visualize what needs to happen within days as opposed to weeks.