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We are entering a world where identifiers like third-party cookies or mobile IDs are no longer viable proxies for identity. There are calls for GDPR-like privacy regulation in the US paired with ongoing Google and Apple announcements.
A post-cookie world is inevitable, and companies will need a solid transformation strategy to compete. No matter what industry you are in, there is no escaping the impact.
eMarketer was pleased to moderate a Tech-Talk Webinar featuring BlueConic's Eric Gilreath, customer success engineer, Ali Paradiso, senior customer success manager, and Sam Ngo, director of product marketing. They discussed what’s next for marketing programs and personalized customer experiences, and how technology choices matter when it comes to identity and engagement.
Watch this webinar and learn:
- How to manage customer identity for actionability in a cookieless world
- The tradeoffs between using customer data platforms, data management platforms, and master data management solutions
- Examples of how companies are already making the transformation
PRESENTERS
Eric Gilreath is a customer success engineer at BlueConic. Prior to joining, Eric was the director of marketing technology for WEHCO Media, Inc., where he oversaw the implementation of the company’s MarTech ecosystem. Eric has spent years strategizing and implementing real-world CDP use cases in support of growing WECHO Media’s digital subscription business for its nine newspaper markets.
Ali Paradiso is a senior customer success manager at BlueConic. Ali focuses on helping customers across sectors unify and liberate their own data through various integration objectives, data governance protocols, and audience management segments. She has spent the last decade driving business development, digital marketing, and supporting client relations.
Sam Ngo is the director of product marketing at BlueConic. Before BlueConic, Sam was a researcher at Forrester, covering the social intelligence space. She helped Fortune 500 clients put in place the right people, process, and platforms to glean insights from structured and unstructured data coming from social channels and other customer feedback channels.
