At a Glance
Countries mentioned: China, the US
Key companies: Alibaba, Baidu, Eintoo, JD.com, Nreal, TCL Technology, Xiaomi
Essential stat: VR revenues in China from hardware, software, content, and services will more than double that of AR in 2021—but AR revenues will overtake VR in 2024.
The opportunity: AR ecommerce is still nascent in China, but the technology is gaining traction among the country’s hundreds of millions of novelty-seeking online shoppers. It can help engage consumers and potentially improve sales conversions.