The company formerly known as Facebook will face its toughest challenges ever, while viral commerce will take center stage, TikTok-style short videos will evolve, and social audio will fade away.
People who design roller coasters could take a few cues from the world of social media. As 2022 approaches, the twists and turns are getting bigger, and the changes are coming fast.
Questions this report covers:
Will advertisers leave Facebook because of its many controversies?
What will be the “it” trend in social commerce?
Which kinds of influencers will be top of mind for marketers?
Will Clubhouse and social audio soar—or fade away?
What else will TikTok do to disrupt social video?
KEY STAT: Despite negative press and privacy challenges, Facebook’s US ad revenues will not decline in 2022.
Here’s what’s in the full report
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Table of Contents
Executive Summary
Introduction
Trend: Meta’s US Ad Growth Will Remain Strong Despite Negative Press, Privacy Changes
Trend: Viral Commerce Will Be the ‘It’ Trend in Social Commerce
Trend: 2022 Will Be the Year of the Micro- and Nano-Influencer
View a slide-show representation of this report’s key insights, where carefully vetted data is combined with industry trend analysis, included at no extra cost.